Beyond Q&A: ChatGPT can solve full-fledged business problems
Embracing AI from first question to final strategy.
Not long ago I was chatting with my buddy Pablo Gonzalez and his B2B Community Building Group of powerhouse entrepreneurs. My job was to show them how AI can turbocharge their businesses.
If you know Pablo, you already know he can stir up a crowd, so he tossed out a live challenge: "Who's itching to solve a business problem, right here, right now?"
Instantly, one guy steps up needing a press release like, yesterday. We dive in, asking the right questions, and let ChatGPT take the wheel.
Boom! A buttoned-up press release pops out and the room is all eyes and ears.
So I asked the question: "We've got a press release, but who's gonna publish it?"
The room goes quiet.
"Easy. Let's get AI to whip up a list of the right journalists,” I say.
And just like that, we've got our list.
Still not done.
"Okay, how do we get their attention?"
Throw in one more AI magic trick, and we've got an email pitch that's ready to charm the socks off those journalists.
And all this magic happened in under five minutes.
Need a press release? AI's got your back.
Want to know who to send it to? AI's your pal.
Need a killer pitch? Yep, AI again.
Here's the deal: We've been using AI for the basics, but there's a whole world of AI magic we're missing out on. All it takes is a few extra considerations and some special tactics to take it to the next level.
Below are some simple tips and tricks to get advanced results from AI tools like ChatGPT, Claude, and other large-language models.
Let’s use press releases as an example of a practical AI workflow
Brainstorming with AI
Start with a generative AI brainstorming tool like OpenAI’s GPT-3.5. Input the topic, target audience, and key objectives to generate a list of angles and ideas for your press release.
Example prompt: “My restaurant is holding a toy drive for the holidays to benefit underprivileged kids in town. Our customers are local families who like sushi. We want to get as many people in town to bring in a toy for needy children and maybe stay for lunch or dinner”
Writing the press release
Use the same AI to draft the press release. Provide it with the chosen angle, facts, figures, and any quotes from executives to generate a comprehensive first draft.
Example output
Press Release Sample for Your Restaurant’s Toy Drive:
FOR IMMEDIATE RELEASE
[Headline]
Join [Restaurant Name]'s Holiday Toy Drive: Savor Sushi and Spread Joy in [Town/City Name]
[Subheadline]
Local sushi spot combines culinary delights with community giving this festive season.
[Dateline]
[Town/City, State, Date] – [Restaurant Name], a beloved family sushi restaurant known for its fresh flavors and warm atmosphere, is thrilled to announce its Holiday Toy Drive initiative, bringing the spirit of the season to underprivileged children across [Town/City Name].
[Introduction]
With every savory bite, customers of [Restaurant Name] can partake in the season of giving. From [start date] to [end date], the restaurant will be collecting new, unwrapped toys to be distributed to local children in need, ensuring that the holidays are filled with joy and the warmth of community spirit.
[Body]
"We're all about family, food, and the feeling of togetherness," says [Owner/Manager Name], [Title]. "Our Holiday Toy Drive is a perfect blend of these values. We invite our customers to join us in making a difference, and maybe stay to enjoy our special 'Dine and Donate' menu—a selection of our favorite dishes with a side of goodwill."
[Next Paragraph]
Every patron who brings in a toy will be thanked with [specific promotion, e.g., a special dessert, discount, or a unique sushi roll]. It’s a gesture from us to say 'thank you' for helping us make a child's holiday season a little brighter.
[Quote]
"Our restaurant is more than just a place to eat; it's a place where the community can come together for a cause that touches all of our hearts," adds [Name], [Title]. "We're excited to see the generosity of our customers and make this holiday one to remember for the kids in [Town/City Name]."
[Event Details]
[Include date, time, location, any special menu items, and whether you'll have special events on specific days, e.g., meet Santa, holiday music performance, etc.]
[Boilerplate]
About [Restaurant Name]:
[Restaurant Name] offers an authentic sushi experience in the heart of [Town/City], serving up both traditional and innovative dishes. As a family-run establishment, we pride ourselves on creating a welcoming space for families to enjoy great food and create lasting memories.
[Call to Action]
Bring your new, unwrapped toy to [Restaurant Name] at [address] from [start time] to [end time]. Together, we can ensure every child in our community has a reason to smile this holiday season.
[End]
Refining the copy
Review the AI-generated draft for clarity, tone, and brand alignment.
Make edits where necessary to ensure the press release resonates with the intended audience and maintains the company voice.
Personalizing for different audiences
If you have different audience segments, run the base copy through the AI again, this time providing details on each segment to create multiple tailored versions of the press release.
Example: What are some headline ideas to tailor specifically to parents whose kids have never tried sushi before?
Holiday Giving Meets Family Dining: [Restaurant Name] Offers a Sushi Starter Experience for Kids! Bring a Toy and Your Kids Eat Free!
Distribution
For distribution, utilize an AI-enhanced distribution platform that can help identify the best channels and optimal times for releasing your press release, maximizing visibility and engagement.
Example: I need to get a list of publications and writers that are likely to publish this type of press release within 20 miles of [city name]
Example: I need help writing a pitch email for this event to the local news editor at [publication]
What I’m trying to say is…
The next time you go to ChatGPT for help, remember it’s more than just a quick-fix answer machine. It can help take you to the final strategy. When you next chat with ChatGPT, think big - it's ready to take on much more than you might expect.
Want more simple tricks and tips for improving your content and growing your online business?
Grab our all-in-one knowledge hub now for only $49. It’s a fully-loaded knowledge base with hundreds of guides, notes, walk-throughs, and more for building and growing an online brand.