Blue: The color of clout?

Plus, Twitter could be opening up its algorithm next week. Open source developer, is that you?

Building a community? 5 considerations for the why and how communities can grow around brands.

1. WHY: Build trust.

   It’s harder for consumers to trust a brand than a community. I don’t know about you, but I’ll scroll through Amazon reviews and take complete stranger’s word on a product over what the original product description says. Shift your brand’s cultu…