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Community – the next frontier of brand building?

Community – the next frontier of brand building?

And Instagram is finally giving us the custom lead forms we've been waiting for.

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The Sauce
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Anna Klawitter
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Taylor Peterson
Jan 31, 2023
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Community – the next frontier of brand building?
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Bet you can’t scroll LinkedIn or Twitter for five minutes without seeing the word “community.” Yes, it’s a trending buzzword.

But when you look beyond the buzz, what does community actually mean? And why does everyone want to “build” one?

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A guest post by
Anna Klawitter
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