The future of creative tech is less intimidating when you realize it’s nothing new

How concepts like web3, NFTs, and the metaverse are just modern, technology-fueled adaptations of age-old marketing fundamentals.

This is Part I of an editorial series called Creative Tech Simplified. It’s written by Jon Briggs, owner of Food Fight Studios, co-founder of The Sauce, and Emmy-winning animation producer.

For the next few weeks, we’re dripping out two stories per week in this series.