What’s in the secret sauce?

we’re chronically online so you don’t have to be!!

  • this is a weekly column for anyone who works in or around digital media (creators, brands, producers, entrepreneurs, and everyone in between)

  • it’s a tidy rundown for your inbox every week so you can stay ahead what’s happening without the brain rot

  • sometimes there’s an essay by

    (sometimes we let other main characters take over!!!

the weekly mood board:

  • AI + tech industry tea ☕️ from helpful chatbots to boss drama

  • social updates and platform drama (TikTok, IG, X, YouTube, and others)

  • memes and trends explained for ur mom (stay fluent)

  • brand moves and cool creative campaigns

  • startups doing startup things (unicorns and VC nightmares)

  • all things creator economy, from monetization to industry shifts (how to secure the bag without selling your soul)

what ur getting:

  • a weekly column with everything you need to know at a glance

  • occasional longform that's actually worth the read

  • a coffee table book worth of bookmarkable memes shaping culture online

ur FOMO? cured. ur brain? expanded. ur time? saved.

smash that subscribe (it's free) 👇


Where to find us

Online: thesauce.foodfightstudios.com

𝕏: @thesauce_FFS / @spacecasetay

Instagram: @thesauce_FFS

YouTube: The Sauce

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The secret sauce for being extremely online – even when you don't have time to. We dive deep into web culture, sharing weekly news and insights on social, tech trends, AI, brand moves, and the creator economy.

People

award-winning creative / tech culture writer. mostly non-serious takes on the creator economy, AI, and social in the era of gen z. based in NYC.
Creative producer with two Emmy Award nominations (and one win). I've produced content for some of the biggest names in the world, and it's about time to share a few creative secrets.
The Sauce is future-driven creative collective of content creators, influencers, freelancers, and online business owners. Written by Taylor Peterson, Anna Klawitter, and Jon Briggs.